Data Services
Everyday across the world, huge numbers of letters and marketing material gets sent out...to the wrong person.
There are many actual reasons for this.
Last year:
- 509,000 people died
- 13% of the population moved house
- 37.7% of all business data became obsolete
- Increasing numbers of people are registering with MPS and TPS, to control the level of mail they receive.
This is hugely damaging to both your brand and your budget.
A great deal of time and effort goes into collecting data, yet each day it decays in relevance and quality, reducing the impact if marketing communications, and even meaning essential information goes to the wrong place or person.
£18m a year is wasted mailing the deceased and is a major cause of ID theft, costing the UK over £200m. We can save your money and your reputation.
If you collect data on the web you will end up with a high proportion of unusable records which are not only a complete waste of money but hugely damaging to your brand. Cleansing will directly affect the immediate success, the actual campaign cost and most importantly your customer's perception of your business and brand.
In most cases we'll give you a free data health check, to ascertain the quality of your data. We will tell you how many deaths, incorrect address, gone-aways and TPS or MPS registered prospects your data contains.
- Reduce Cost- Why spend money contacting people who can't or won't respond?
- Brand Integrity & Reputation- mailing dead or wrongly addressed people will damage your brand
- Compliance- Failure to comply with the Data Protection Act and the DMA code can result in hefty fines
- Deceased Fraud- 18% of deceased people have their identities stolen by criminals